Complete Story
May 7, 2009
National Career Development Association
Board of Directors Meeting
May 7, 2009 - Conference Call
MINUTES
Present: President Judy Hoppin, President-Elect Pat Schwallie-Giddis, Past President Darrell Luzzo, Secretary Linda Kobylarz, Trustee-at-large Rebecca Dedmond Trustee-at-large Alberto Puertas, Western Trustee Charles Lehman, Southern Trustee Natalie Kauffman, Midwest Trustee Brian Taber, and Executive Director Deneen Pennington.
Treasurer Roger Lambert joined the meeting at 12:10 PM Eastern
North Atlantic Trustee Carol Dahir joined the meeting at 12:30 PM Eastern
Absent: Governing Council Rep. Spencer Niles
Guests included incoming 2009-2010 Board members: Cheri Butler, Marsha Boettger, Mark Danaher, and Ronald Cathey
Meeting called to order at 12:00 PM Eastern (Hoppin)
Welcome (Hoppin)
Roll Call (Kobylarz) Quorum established
Approval of March Board Meeting Minutes (Kobylarz)
Motion #1
Move to approve the NCDA Board of Directors Meeting minutes for March 5, 2009.
Moved by: Kobylarz
Seconded by: Schwallie-Giddis
Motion passed: 8-0
Approval of the Agenda (Hoppin)
Motion #2
Move to accept agenda.
Moved by: Kauffman
Seconded by: Dedmond
Motion passed 8-0
Membership Report (Pennington)
March 2009 membership report shows NCDA having 4457 members, a slight increase over this time last year.
Lambert joins the meeting.
Treasurer and Budget Report (Lambert)
Motion #3
Move to approve March 2009 Treasurer's report.
Moved by: Lehman
Seconded by: Lambert
Motion passed 9-0
Discussion:
March Treasurer's report shows a higher income than this time last year. Expenses are also higher. CDF materials sales are good. Expect to make budget numbers for the year.
OLD BUSINESS
•1. CareerLocker Proposal (Lambert)
Lambert reviewed the proposal from The Center on Education and Work (CEW) to partner with NCDA to offer individual subscriptions to CareerLocker on the NCDA website. Lehman has proposed an alternative approach.
Concerns expressed about rate of return (about $8.50/subscription) vs. administrative costs for managing and processing subscriptions.
2. Hoppin opens discussion for Agenda Item 2: Other CIS Resources Concept (Lehman, Pennington, Lambert) since the two items are closely related.
Lehman reviews Career Information Systems (CIS) on the NCDA Website proposal in which various qualified vendors (i.e., those adhering to the ACSCI Standards) would pay NCDA to have a presence on the NCDA website. Interested vendors would submit an application which NCDA HQ would review. Once approved, the vendors would pay NCDA $500 biannually to have their logo and link to their system posted on the new CIS section of the NCDA website.
Questions: How would CareerLocker feel about this approach? Are there other
CIS vendors that offer an individual subscription? Would NCDA members get a discount from other vendors?
Motion #4
Move to pursue Career Information Systems on the NCDA Website concept (as stated in Agenda Item 2) and that the NCDA Executive Director coordinates the development of a proposed plan of action.
Moved by: Schwallie-Giddis
Seconded by: Dedmond
Motion passed 9-0
Discussion:
Kauffman offers Friendly Amendment: Vendors would provide discount to NCDA members who access their service through the NCDA website.
Schwallie-Giddis did not accept Friendly Amendment, but suggested that exploration of a discount would be considered as the plan was developed.
Request made to consider some funds going to the Policy Collaborative and additional revenue sharing, beyond the $500 fee, from the vendors for NCDA. These suggestions will be considered as the plan is developed.
Lehman and Pennington will develop a plan for presentation at the July Board meeting.
3. Nominations and Elections Update (Luzzo)
A total of 14 individuals have been nominated and several have accepted their nominations. Conversations with nominees continue.
Names of nominees not disclosed at this time.
4. Professional Standards Committee Recommendations (Taber)
Motion #5
Move to accept the NCDA Consumer Guidelines 2009 as edited.
Moved by: Lehman
Seconded by: Luzzo
Motion passed 10-0
Discussion:
Question: What are the differences between this version and the one presented at the March Board meeting? Butler indicated that the changes were minor wordsmithing (e.g., consistency in use of terms career counselor and career development professional).
Suggestions for edits:
Section: learn more about yourself....spell put SES - Social Economic Status
Section: Why Career Counseling...second sentence - add government agency and change community agency to community organization
Section: Career Providers - Comparison Chart Ethics...Career Paraprofessional
Code of Ethics CCE (not NBCC)
Section: Career Providers - Comparison Chart Credentialing Board...Career Paraprofessional - Center for Credentialing and Education
Dahir joins the meeting
Taber will ensure that edits are made to the Consumer Guidelines 2009.
The Professional Standards Committee is also working on the Minimum Competencies for Multi-Cultural Career Counseling and Development. Taber requested that the Board members review and comment on the first draft and send comments to him in 3 weeks.
5. Budget Approval to Print Summer Issue of Career Developments (Dahir)
Dahir provided background on the Board decision (January 2009) to print 3 issues of Career Developments and that the summer issue would be electronic. Reviewed marketing discussions and the need to explore new marketing packaging and options.
Requested that Board members identify potential advertisers and send list to headquarters.
Motion #6
Move that each Board member identify five potential advertisers for Career Developments and submit their names and contact information to headquarters by June 1 and allow headquarters to use the Board member's name in making the vendor call.
Moved by: Dahir
Seconded by: Schwallie-Giddis
Motion passed: 9-1
Discussion:
Future of Career Developments and how to make it a breakeven proposition needs to be further discussed. Survey indicated that NCDA members see Career Developments as a member service and like having a paper magazine.
Pennington has contacted ACA and another marketing group about possibility of providing marketing services to NCDA. No interest.
Suggestion: Pennington to send a notice to NCDA membership to see if someone might be interested in conducting some marketing for NCDA on a commission basis.
Headquarters has made considerable efforts to market Career Developments advertising. Vendors who have purchased ads do not renew because of poor return on investment.
Suggestion: Offer new advertising options such as packages that include the website.
Pennington will send Board members a list of what vendors have been contacted.
Motion #7
Move to print the summer issue of Career developments as a cost of $10,000.
Moved by: Dahir
Seconded by: Schwallie-Giddis
Motion passed: 10-0
Discussion:
In the FY 08-09 Budget, the summer issue of Career Developments was planned as a non-print, electronic issue. The Editor, Board Liaison, and Executive Director feel that it is a vital membership publication and all agree that printing the magazine may be a better option. Even though the summer issue only produced 2 paid advertisements, they feel that it is in NCDA's best interest to print the magazine in order to continue our brand, member benefit, and to assist with ongoing advertisement marketing.
Question: Where will the $10,000 come from? How will this affect the bottom line at the end of the year? Pennington suggested several sources for the revenue from the existing budget that would not detract from other line items.
Concern expressed about how vendors would perceive the change in our policy of printing the magazine.
Suggestions: Explore combining future catalog and Career Developments print runs to further defray printing expenses. Maybe send one issue of catalog electronically.
5A. Pilot Program for NYIT/NCDA Co-Sponsorship of CDF Course (Dahir)
Motion #8
Move to approve an NCDA and NYIT co-sponsorship of a GCDF course at the United Federation of Teachers, New York City Teacher Center headquarters projected for fall 2009. Enrollees will have the option of enrolling in this Career Development Institute for graduate credit or for CEU's. NCDA will receive compensation from sales of the curriculum, a $50 registration fee per person, and help to facilitate the issuance of CEU's for a fee as requested by participants.
Moved by: Dahir
Seconded by: Lehman
Motion passed: 10-0
Discussion:
Niles, Dedmond, Taber, and Dahir had several discussions to further explore creating new markets for CDF programs with course work suitable for graduate credit.
Dahir proposed a pilot program for the fall of 2009 with an NCDA and NYIT co-sponsored CDF course. The course would be marketed through the New York State Teacher Center which has access to a market of 100,000 people. Dahir will approach her institution (NYIT) to get permission to move forward with the pilot.
NYIT would provide the credit and NCDA would provide the curriculum and the CEUS (for $50)
NCDA would get $50 for the registration and oversight plus an additional $50 for CEUs.
Dahir will draft a form to officially register for the pilot and will send it to Pennington for review.
Board will further discuss at a future meeting (after the completion of the pilot) success of the program, how this will affect other colleges that now offer the CDF course.
The possibility of other pilots will be discussed at the July Board meeting.
6. Update on 2009 Conference (Hoppin)
Registrations up to this point have been fairly steady (As of April 30: 405 registrations - 474 at this time last year). However, given the economy and travel freezes in many states, we need to do everything we can to get out the word.
Several Board members are distributing conference brochures to state conferences.
We must market heavily in the local area...that was key to the success of the ACA conference. Mark Pope and his colleagues are promoting the conference in the St. Louis area.
PDI registration is low (3-9 in each). Assessment PDI is doing the best. Usually a PDI is cancelled if fewer than 10 register, but often will run all if NCDA has had made the revenue goal for the conference.
Commitments and expectations for Board members at the conference reviewed.
NEW BUSINESS
7. Approval of CDF Advisory Council New Members (Dedmond)
Motion #9
Move to approve the appointment of Windie Wilson and Constance Pritchard to the CDF Advisory Council.
Moved by: Dedmond
Seconded by: Schwallie-Giddis
Motion passed: 10-0
Discussion:
Applications for CDF Advisory Council were reviewed and consensus was to recommend Wilson and Pritchard.
8. CA Licensure Support (Hoppin)
Motion #10
Move to approve the allocation of $500 to support the California counselor licensure effort.
Moved by: Schwallie-Giddis
Seconded by: Luzzo
Motion passed: 10-0
Discussion:
NCDA has supported this effort with $500 per year for the last 2 years.
ACA will support again this year.
Luzzo believes that supporting the California licensure effort is an appropriate public policy and advocacy activity for NCDA.
Question: How close are they this year? It is the "do or die" year.
9. Revamping of NCDA publishing - Should we do it, should we outsource it, should we go more electronic? (Lambert and Pennington)
Several NCDA publications are not selling and we are not meeting the needs of the market that we have. Publications must better address interests and needs of our market.
Suggestion: Review policies and production of monographs. Maybe publish electronically and require that authors submissions are short (no more than 80 pages) and print ready.
Many of them do not make any money and not recovering production costs.
Suggestions: Get input from members...maybe survey members for topics of interest and cost thresholds. Explore ways to deliver electronically. Perhaps charge an annual fee of $20 to access e-pubs. Delivery on CD also an option.
Pennington will send Board summary of ideas of possible marketing venues.
Table to June/July Board meetings.
10. Conference 2011 (Pennington and Butler)
2011 Conference will be in San Antonio, TX at the Grand Hyatt. Received excellent bid from the hotel. Pennington given permission to sign the contract and will follow-up.
11. NCDA/NBCC Intl/CCE Agreement for International CDF Collaborations (Hoppin)
Motion #11
Move that Hoppin and Pennington develop a revised version of the NCDA/NBCC Intl/CCE Agreement for International CDF Collaborations that includes language to ensure that NCDA is recognized as the exclusive training provider.
Moved by: Schwallie-Giddis
Seconded by: Kobylarz
Motion passed: 10-0
Discussion:
Appeared we had an agreement that was ready to be signed.
Hoppin, Schwallie-Giddis, and Pennington had a conversation with NBCC International in which it became apparent that NCDA's role as exclusive provider of training was in question. NCDA needs to be protected as exclusive training provider in the partnership.
More discussion needed.
Table until June/July Board meetings.
12. Research Committee (Lehman)
Lehman reviewed a proposed research project: a literature search of recent research that shows the positive role of career counseling and development for the 3 NCDA initiatives dealing with the value of career counseling to worker employment sustainability, the value of individual career plans, and the value of practitioner preparation in career development.
Table to June/July Board meetings. Lehman will present a formal motion at that time.
13. PDC Manuscripts for Approval (Lambert)
Tabled until June/July Board meetings.
Announcements
Board Travel
2010 San Francisco Site Visit/Meeting with CCDA - May 19-20 (Schwallie-Giddis and Pennington)
NACE Annual Conference: June in Las Vegas (Hoppin to attend)
Brief Updates
- Update on DOWD and NIC for 2009 (Pennington).
- Update on NCD Month (Pennington).
- Egyptian CDF training complete. Now in certification phase and there is some difficulty with CCE in getting the participants certified.
- New CDF training in small country of Qatar going well.
- Sandra Manoogian hired as curriculum developer for JCDA supervisor training.
- Puertas indicated that committee would have a report on the survey of NCDA members regarding member interest in international issues and partnerships. Whether or not NCDA wants to pursue the international market and what strategies might be used will be discussed at the June/July Board meeting.
- Puertas has independently organized a trip to Peru and will present career development concepts and engage in exploratory conversations with counseling professionals in that country to determine how NCDA might support and further career development in South America.
2009-2010 Board Meetings (Schwallie-Giddis)
Tentative Schedule - depending on approval on the FY 09-10 budget
July 3 Board Meeting at NCDA Annual Conference
September 10 Board Conference Call (12:00 noon)
October 29 - 31 Board Retreat in Tulsa, OK
January __ Board Conference Call (12:00 noon)
March 18 - 22 ACA Conference (Board Meeting will be scheduled)
May __ Board Conference Call (12:00 noon)
June 29 Board Meeting at NCDA Annual Conference
Motion #12
Move to adjourn the NCDA Board meeting.
Moved by: Schwallie-Giddis
Seconded by: Kauffman
Motion passed 10-0
Meeting adjourned at 1:30 PM Eastern Time.
Respectfully submitted,
Linda Kobylarz
NCDA Secretary
