Mission, Vision and Strategy

Mission

OTA connects, educates, and empowers Ohio’s travel economy to create strong visitor experiences, market effectively, lead resilient organizations, and grow the impact of travel in every Ohio community.


Strategic Position

OTA is the trusted coach, champion, connector, and catalyst for Ohio’s travel economy, helping members navigate change, strengthen their marketing and leadership, and turn shared opportunities into meaningful results.
 
 

Strategy

The  OTA Strategic Plan was adopted following a board retreat, review of membership surveys and conversations with industry members throughout the state. Each year, the OTA board assesses the strategy and defines action plans toward reaching goals.

 

2026 Year in Review

 

2026 Annual Report