Event Schedule at a Glance
2025 Downloadable Attendee Brochure Coming Soon!
Start your convention experience by attending one of these two educational programs: Insurance Seminars or ICCFA Crematory Operator Certification Program.
Monday, April 28 | 
Event/Program | 
Presenter(s) | 
CE | 
7:00 AM - 12:00 PM | 
AM Insurance Seminar: Maintaining Relevance and Ethical Standards in Today’s Insurance Industry | 
Funeral Directors Life | 
5 CE, EthicsInsurance license ONLYApproved with Ohio Department of Insurance (ODI)  | 
8:30 AM - 5:00 PM | 
Crematory Operator Training: ICCFA Crematory Operator Certification Program | 
ICCFA Cremation Coaches | 
7 CEIncludes 1 hr. Ethics & 2 hrs. Laws & Rules specific to Cremation  | 
12:30 - 5:30 PM | 
PM Insurance Seminar: Leveraging Technology and Data to Meet the Life Insurance Needs of Today’s Generational Consumer | 
Funeral Directors Life | 
5 CEInsurance license ONLYApproved with Ohio Department of Insurance (ODI)  | 
Tuesday, April 28 | 
Event/Program | 
Presenter(s) | 
CE | 
7:00 AM - 6:30 PM | 
Registration | 
 | 
 | 
8:00 - 9:00 AM | 
Learning Lab: The U.S. Navy Burial at Sea Program | 
Dr. Jennifer Lares, CFSP | 
1 - Laws & Rules | 
8:00 - 9:00 AM | 
Learning Lab: Life Beyond the Obituary: Storytelling That Builds Trust | 
Diane Hurd | 
1 - Preneed Ethics Principles | 
8:00 - 10:00 AM | 
Learning Lab: Ethics in Cremation: A Colorado Case Study | 
Faith Haug, MBA | 
1 Ethics | 
9:15 - 10:15 AM | 
Learning Lab: Jeopardy of Jaundice | 
Landon Bickley | 
1 General | 
9:15 - 10:15 AM | 
Learning Lab: Insights to Action: Using Consumer Data to Guide Your Business Model | 
Doug Gober | 
1 General | 
10:45 - 11:30 AM | 
Service of Remembrance | 
 | 
 | 
11:45 AM - 12:30 PM | 
Midday Momentum Lunch | 
 | 
 | 
12:30 - 1:15 PM | 
Opening Ceremony, Annual Meeting, Board Installation and Past President Recognition | 
 | 
 | 
12:30 - 6:30 PM | 
Vital Stats Room | 
 | 
 | 
1:45 - 2:15 PM | 
Keynote: Life after Death | 
Kenny Lambert | 
1 General | 
2:15 - 2:30 PM | 
Refresh & Recharge | 
 | 
 | 
2:30 - 3:45 PM | 
Keynote: The 5 Essential Laws of Hospitality (to Build Loyalty, Engagement, and Revenue) | 
Bob Pacanovsky | 
1 General | 
3:45 - 4:00 PM | 
Ohio Department of Health, Bureau of Vital Statistics | 
Dan Burleson | 
 | 
4:00 - 6:30 PM | 
Exhibit Hours | 
1 GeneralExhibit viewing: 1 CE hour for the duration of the convention  | 
|
4:00 - 6:30 PM | 
Exhibitor Reception | 
||
4:00 - 6:30 PM | 
Portrait Studio | 
 | 
|
7:00 - 9:30 PM | 
Young Funeral Directors Social Event - offsite at Beeline at Easton | 
Wednesday,April 30 | 
Event/Program | 
Presenter(s) | 
CE | 
7:00 AM- 5:30 PM | 
Registration | 
||
7:00 - 8:00 AM | 
Rise & Inspire Breakfast | 
||
8:00 - 9:00 AM | 
Learning Lab: Mastering Business Reputation and Customer Feedback Management | 
Donald B. Ferfolia, Jr., JD, CFSP & David A. Ingram, Esq. | 
1 Laws & Rules | 
8:00 - 9:00 AM | 
Learning Lab: Unclaimed Cremated Remains | 
Lanae Strovers | 
1 Laws & Rules | 
8:00 - 9:00 AM | 
Learning Lab: Multimillion Dollar Mistakes: Minimizing the Risks of Mortuary Litigation | 
Emily de la Cruz | 
1 Ethics | 
8:00 AM - 5:30 PM | 
Vital Stats Room | 
 | 
 | 
9:15 - 10:15 AM | 
Learning Lab: The Value of Viewing – Marketta’s Legacy | 
Amanda Marie Eilis King, CFSP, MBIT | 
1 General | 
9:15 - 10:15 AM | 
Learning Lab: Tools of the Premier Funeral Home Workplace | 
Nelson Thulin | 
1 General | 
9:15 - 10:15 AM | 
Learning Lab: Dear Funeral Director/Embalmer, A Look at Organ, Eye & Tissue Donation | 
Tabitha Cline-Mills,MBA& Lisa Oestreicher | 
1 General | 
10:30 - 11:30 AM | 
Learning Lab: Preneed Primer | 
Donald B. Ferfolia, Jr., JD, CFSP | 
1 Preneed Ethics Principles | 
10:30 - 11:30 AM | 
Learning Lab: Funerals ARE for Children | 
Lanae Strovers | 
1 Ethics | 
10:30 - 11:30 AM | 
Learning Lab: Exhaustion, Burnout & Stress – Oh My! Self-Care Strategies for the Funeral Professional | 
Sherrie Dunlevy | 
1 Ethics | 
11:00 - 11:45AM | 
Mortuary Student Lunch | 
||
11:30 AM - 12:15 PM | 
Grab & Go Lunch on the Exhibit Floor | 
||
11:45 AM - 1:15 PM | 
OFDA Job Fair | 
||
1:15 - 2:45 PM | 
Mortuary Student Forum | 
Monica Torres, Bill Summers & Emily de la Cruz | 
 | 
12:15 - 12:45 PM | 
National Update | 
0.50 General | 
|
12:45 - 1:30 PM | 
Awards and Recognition Ceremony | 
||
1:30 - 1:45 PM | 
Refresh & Recharge | 
||
1:45 - 2:45 PM | 
Keynote: UNSTOPPABLE | 
Alex Weber | 
1 General | 
3:00 - 5:30 PM | 
Exhibit Hours | 
1 GeneralExhibit viewing: 1 CE hour for the duration of the convention  | 
|
3:00 - 5:30 PM | 
Portrait Studio | 
||
5:30 - 7:00 PM | 
President's Reception: Shamrocks & Shenanigans | 
||
7:00 - 9:00 PM | 
Cincinnati College of Mortuary Science (CCMS) Alumni & Friends Reception | 
Courtesy of and hosted by CCMS | 
Thursday, May 1 | 
Event/Program | 
Presenter(s) | 
CE | 
7:00 - 12:45 AM | 
Registration | 
 | 
|
8:00 - 9:00 AM | 
Learning Lab: Preneed: Aligning Ethical Considerations with Your Professional Responsibilities | 
Kenn Peterson, MS, MBA | 
1 Preneed Ethics Principles | 
8:00 - 9:00 AM | 
Learning Lab: Fish and Funerals: Deathcare in the post-Chevron Doctrine Era | 
Dr. Jennifer Lares | 
1 Laws & Rules | 
8:00 - 9:00 AM | 
Learning Lab: The Power of Human Connection | 
Sherrie Dunlevy | 
1 Ethics | 
9:00 - 11:00 AM | 
Outside the Box Brunch | 
 | 
 | 
9:15 - 10:15 AM | 
Learning Lab: Next-Gen Leadership: Building a Legacy through Succession Planning | 
Cressa Chalmers & Amy Hagen | 
1 General | 
9:15 - 10:15 AM | 
Learning Lab: Unifying Funeral Homes and Hospice Care | 
Edda W. Sedon, MSSA, LSW & Scott Mason | 
1 General | 
10:15 - 11:45 AM | 
Exhibit Hours | 
1 GeneralExhibit viewing: 1 CE hour for the duration of the convention  | 
|
10:15 - 11:45 AM | 
Portrait Studio | 
 | 
 | 
11:45 - 12:45 PM | 
Keynote: Best Practices in Embalming: A Comprehensive Approach | 
Emily de la Cruz & Monica Torres | 
1 Laws & Rules | 
12:45 - 1:45 PM | 
Keynote: Choose to Rise: 5 Keys to Maintain Balance + Ignite Momentum | 
Janine Stange | 
1 General | 
1:45 - 2:00 PM | 
Closing Remarks | 


