Complete Story
09/26/2025
015. Understanding Disruption (General Session)
Instructor: Aaron Proietti
Level of Complexity: Intermediate
9:00 AM - 12:30 PM
Disruption follows patterns. Understanding those patterns gives us power. In this session, Aaron uses storytelling, design thinking, systems thinking, and real-world examples to show how individuals at any level can lead through uncertainty by designing environments where change becomes possible and progress sustainable. Audiences walk away with language for the forces at play, insight into how disruption shows up, and clarity on what kind of leadership is needed next.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
