11/12/2011

OSAE, ONN Radio Create Strategic Program To Increase Association Awareness, Membership

Participating OSAE Members Receive Greatest Benefit

OSAE and new member, ONN Radio, have created a year-long marketing and educational campaign designed to increase association awareness and highlight association membership benefits.

The campaign will benefit OSAE member associations by targeting professionals throughout the State of Ohio and educating them about the benefits of joining their industry associations.  The campaign will include radio commercials designed to encourage professionals to become dues paying members and to actively participate in their industry associations.  It can also be used for recruitment of professionals within the industry.

OSAE members will benefit from this campaign by offering a way to increase their dues paying membership and to provide opportunities to showcase member resources.

In addition, this campaign provides OSAE with the potential of significant non-dues revenue to offset ever-increasing expenses through an agency commission of funds collected.  This will contribute to keeping your OSAE dues low.

OSAE member CEOs and communications/public relations staff will receive personalized letters in the next two weeks inviting them to participate in the program.

The strategic program will be available for review, questions and conversation at the OSAE Learning Exchange, Nov. 4, at Columbus State Conference Center, 315 Cleveland Ave, Columbus.  Look for Lisa Schackmann at the ONN Radio booth for details or contact her at 513-702-8206 or at lisa.schackmann@radiohio.com.