Seven Rivers Chapter




Dr. Cheri Olson, an SCA survivor and family physician, chairs the Seven Rivers Chapter of the Sudden Cardiac Arrest Association that covers Western Wisconsin, Southeastern Minnesota, and Northeastern Iowa. Their mission is to educate the public on the importance of early defibrillation and access to AEDs. They want to support SCA survivors and their families and advocate for community access to AEDs.
The chapter's membership includes survivors, medical professionals, fire and police department employees, and friends and families. Their main goal is to improve access to AEDs in regional schools and help develop readiness for emergency response in schools. They also want to work on athlete screening for sudden cardiac arrest and increase the number of people in the region who are trained in CPR and AED use.

To learn more about Dr. Olson and her fight against sudden cardiac arrest, CLICK HERE.


Pictures of the first annual "heroes" event, in October of 2012. The chapter invited survivors and crew from local EMS teams who had participated in a "save" to an evening of food, music and fun.

First annual heroes event

First annual heroes night

First annual heroes night

First annual heroes night

First annual heroes night


La Crescent, MN--More than 300,000 people die from sudden cardiac arrest every year.

A class of La Crescent 7th graders learned all about sudden cardiac arrest and techniques that can be used to save lives as a part of a program called "Keep it Beating."

Dr. Cheri Olson is a volunteer for the Seven Rivers Chapter of the Sudden Cardiac Arrest Association--as well as a sudden cardiac arrest survivor.

Complete story >>>




June 3, 2011 Fundraising Event in Support of CPR/AED Week

The chapter held a fundraiser in support of CPR/AED week on June 3, 2011.  Donations were collected in a "drive-by" fundraiser using buckets at local intersections
June 2 11 fundraiser photo 2

 Signs signaling drivers to stop by!

June 2 11 fundraiser photo 2

Greeting drivers and collecting money for AED placements

Making Defibrillators Available Saves Lives

7 Rivers AED

Portable Defibrillator Donated to Church

CPR/AED Proclamation


Sheriff Dept. Receives 7 More AEDs for Squad Cars


The LaCrosse SCAA presented Bystander CPR at opening night of the LaCrosse logger baseball game on June 2nd.

We dramatized a cardiac arrest by the Loggers Mascots, Louie the Logger and Logger dog.

Bob Milisch narrated while CPR wa demonstrated and we held up large cards reading "911" and "AED".

We also had a had a booth near the ticket gate where we demonstrated and offered hands on CPR and AED use on mannequins.

The demonstration was well received by over 2000 fans just prior to the season opener.





Group aims to arm every deputy with a defibrillator

La Crosse County Deputy Daren Schieldt could use an automated external defibrillator, as he often is first to arrive at an emergency call. 

But Schieldt, a deputy for nine years, doesn’t have an AED in his squad car — only three squads do, he explained, all on second shift when they are most needed.

“Just the other day a code (heart failure) was in progress in the morning and no squad cars had AEDs,” he said. “I was close by to the call in a rural area, and first responders were 10 to 15 minutes away. Fortunately, everything worked out OK.

Complete Story >>

Group trying to raise $25,000 for 25 AEDs for sheriff department

A La Crosse-based organization is trying to raise thousands of dollars to get an AED in every La Crosse County Sheriff’s Department squad car and patrol boat. Seven Rivers Sudden Cardiac Arrest Association organizers hope the AEDs will help the make the community safer.

Complete Story >>

Slide Into Safety

Over 500 3rd graders from local schools participated in a field day trip recently.   They learned about boater safety, bike safety, seat belt safety, CPR and the use of the AED, and what to do if someone is choking.

Seven Rivers 1

Seven Rivers 2








Seven Rivers 3


Tri State Ambulance and SCAA's Seven Rivers Chapter Save lives through their free AED loaner program.

Tri State Ambulance in conjuction with SCAA's Seven Rivers Chapter will allow adults 18 an older to check out an AED for business or community events for free.  The borrowers will have to first view a short tutorial on how to safely operate the equipment and receive hands on training from a paramedic.

ABC and CBS News Full story:

Desoto Basketball Team Uses Practice Time to Sharpen Skills

The Desoto girsl basketball team used practice time to learn CPR rather than practice more drills.  The team coach recently collapsed from congestive heart failure. The team decided to learn CPR so that they can help one another and their coach if needed. 

See the Full Story:

The La Crosse Tribune interviewed Dr. Olson about her sudden cardiac arrest and how it sparked her crusade for widespread AED implementation. Read the entire article here.

Dr. Cheri Olson recently spoke with a La Crosse newscaster about her sudden cardiac arrest. You can watch the full interview here.

Seven Rivers Makes Headlines!

Oktoberfest To Get a Defibrillator

Days after a man went into sudden cardiac arrest at the Maple Leaf Parade and  was saved by an automated external defibrillator, Oktoberfest officials are  getting the machine to keep on-hand.

The AED was donated through the 95.7 The Rock's Rock Foundation and was  bought through the 7-Rivers Chapter of Sudden Cardiac Arrest Association.

Complete Story>>


Cheri Olson
815 South 10th
LaCrosse, WI 54601
(608) 785-0940

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