05/28/2026

Julie Podewitz

Speaker: Julie Podewitz

Session: TBD

Julie is a senior living sales expert with many years of experience and a proven track record. Senior living
sales is her passion. Julie has spent time on both the provider and consultant side, always with a focus on
sales and marketing.

She has presented at many national and state industry conferences, including Argentum, CALA, FSLA,
GSLA, IALA, LALA, VALA, the Florida, Michigan, and Iowa chapters of LeadingAge, SMASH, and the
Senior Housing News Sales & Marketing Summit. She has also participated in many expert panels via
webinar.

Julie began her career as a community sales director and quickly filled census-challenged buildings. Her
experience as a sales trainer, coach, and strategist has given her the insights she needs to successfully
consult with hundreds of communities across 46 states.

Before founding Grow Your Occupancy, she spent eight years in the VP of Sales, CMO, and CSO roles
on the provider side, most recently with Vitality Living. During her career, her track record of increased
sales and occupancy has resulted in more than $70 million in increased revenue. All along, she kept her
foot on the ground, never losing the “here and now” experience of the customer – the prospects, families,
community, executive management, and ownership entities she serves.

She and her team have walked the walk, grown with the business, know what works, what to do, and how
to do it. Many in the industry consider her the “go-to” resource for senior living sales; heck, she wrote the
book – and the workbook!

Her company, Grow Your Occupancy, is in the top 1% of consultant start-ups.

“The senior living space needs to acknowledge the need for top sales talent, to invest in training and
development of this talent. Selling senior living requires advanced skills. We need to commit to what we
know works – sales fundamentals – and pivot to meet the demands of the ever-changing world of digital
marketing as well as the needs and desires of our customers. Customer-focused sales is never more relevant
than in senior living.”