Complete Story
09/27/2025
017. Capture the Invisible Sale: Build Your Modern Marketing Engine
Instructor: Bob DeStefano
Level of Complexity: Intermediate
1:30 PM - 4:00 PM
Marketing used to be about generating awareness. Today, it’s about getting shortlisted. Today’s B2B buyers do their own research, ask AI for recommendations, and quietly narrow down vendor options—long before reaching out to sales. If your company isn’t showing up early in that journey, you’re already out of the running—and losing deals you never even knew you were competing for. In this session, you’ll learn why random acts of marketing—some SEO here, an email blast there—no longer work, and how to build a system that does. We’ll break down the proven 3-part Marketing Engine framework designed to help you capture the Invisible Sale. You’ll walk away with a clear, actionable framework you can use immediately to get found earlier, build trust faster, and get chosen more often, before buyers ever talk to your sales team.
Bookstore
Manufacturing and Distribution Intel Engine
Sam Richter, CSP, CPAE
To win in business, sales, prospecting, and networking you must do your homework. Yet you most likely waste hours searching online trying to locate opportunities and learn about companies, people, and what they care about. STOP IT!
- Cut your information-gathering time from minutes to seconds.
- Find the right decision maker, at a time when they are interested in hearing your message.
- Discover new opportunities, research competitors and markets, and ensure relevant value in every business meeting, networking event, and sales call.
