Complete Story
09/27/2025
017. Capture the Invisible Sale: Build Your Modern Marketing Engine
Instructor: Bob DeStefano
Level of Complexity: Intermediate
1:30 PM - 4:00 PM
Marketing used to be about generating awareness. Today, it’s about getting shortlisted. Today’s B2B buyers do their own research, ask AI for recommendations, and quietly narrow down vendor options—long before reaching out to sales. If your company isn’t showing up early in that journey, you’re already out of the running—and losing deals you never even knew you were competing for. In this session, you’ll learn why random acts of marketing—some SEO here, an email blast there—no longer work, and how to build a system that does. We’ll break down the proven 3-part Marketing Engine framework designed to help you capture the Invisible Sale. You’ll walk away with a clear, actionable framework you can use immediately to get found earlier, build trust faster, and get chosen more often, before buyers ever talk to your sales team.
Bookstore
5 Fundamentals for the Wholesale Distribution Branch Manager
Jim Ambrose
This 5 Fundamentals for the Wholesale Distribution Branch Manager, Second Edition is the classic step-by-step guide to helping branch managers improve their business and leadership skills. “If winning means profitable market share and profitable market share growth, then developing the branch manager is essential to a company’s success,” he says.
