Complete Story
09/26/2025
012. Are You Easy to Do Business With?
Instructor: Todd Cohen, CSP
Level of Complexity: Intermediate/Advanced
1:30 PM - 4:30 PM
This powerful session challenges distribution and supply chain professionals to examine their business from the customer's perspective. Through real-world case studies and interactive elements, it reveals how seemingly small barriers—complex processes, unclear communication, difficult policies—create massive revenue leaks. While your competition focuses on price cuts and flashy features, you'll discover how to become the vendor, partner, or employer that people actually WANT to work with. This presentation transforms how leaders think about customer experience, employee engagement, and operational efficiency by making "easy to do business with" your ultimate competitive advantage.
Bookstore
Value-Added Selling (4th Edition)
Paul Reilly & Tom Reilly
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit www.TomReillyTraining.com for more information on this important message.
