Complete Story
09/26/2025
Brian Gardner
New to UID
Brian Gardner is the founder of Sales Process 360 LLC, a CRM coaching and consulting company focused on helping companies implement and achieve adoption with CRM. Brian specializes in the Industrial market with a focus on distributors, reps, and manufacturers. Brian started his sales career for a process control and instrumentation company as an inside sales specialist, working his way into outside sales and then into sales management. His belief that improving processes to promote team selling and better managing the Front-End of the sales cycle is key for growth. With the belief and passion for sales process improvements, he leveraged CRM within the company and in 6 years there was 3x growth. He left the industrial sales company and started a CRM company which was sold, and he is now focused on helping companies achieve ROI form CRM as a consultant and coach. He is also a frequent guest speaker on CRM at Texas A&M University and the LSU Professional Sales Institute. He is the author of 2 books “ROI from CRM, it’s about sales process not, not just technology” and his latest “CEO for CRM, your roadmap for CRM success”. Brian earned his BS in Industrial Technology from Louisiana State University as well as working in Switzerland during college in manufacturing and marketing for a pressure and temperature technology company. Brian resides in New Orleans but spends his free time at his camp on the water in Mississippi.
Bookstore
Emotional Intelligence for Sales Success
Colleen Stanley
In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more.
Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships. From business development to closing the deal, emotional intelligence will drive your performance - and your success.
