Complete Story
12/04/2023
042. The Noble Calling of Distribution (afternoon)
Instructor: Dirk Beveridge
Level of Complexity: Foundational
1:30 PM - 4:30 PM
In today’s complex, ever-changing environment, leaders are learning that the very nature of leadership is rapidly being redefined by the social, technological, and demographic forces creating new customer and employee expectations. Leaders must look beyond solely managing performance and productivity to focus on purpose and impact in this modern world.
The human element of leadership has become the true north for today’s leaders. This optimistic and forward-looking presentation introduces lessons and tools that will inspire you to lead with what Dirk describes as a noble calling. Throughout this workshop Dirk will introduce qualified data that shows leadership is at an inflection point - we are being called to lead differently. He’ll also share inspiring and insightful case studies of leaders from Distribution Strategy and beyond, who are setting the standard.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
