Complete Story
12/04/2023
039. Stop Apologizing & Get What You Need, Want & Deserve (afternoon)
Instructor: Todd Cohen, CSP
Level of Complexity: Foundational
1:30 PM - 4:30 PM
We all need to sell to get what we need, want and deserve. Too many things stop us from selling—especially our inner “Sales Apologists” that tell us we should feel bad when we sell! In this workshop, Todd Cohen discusses how to defeat our Sales Apologists and delivers a lively and utterly practical guide that helps everyone sell themselves better.
- The three qualities people need to sell well: passion, integrity and confidence.
- How powerful personal value propositions help us get what we want.
- The selling skills we all have—and don’t realize.
- How to turn a firm “no” into an enthusiastic “yes.”
- The hidden sales opportunities in every conversation.
And much much more!
Bookstore
The Little Black Book of Strategic Planning for Distributors
Brent Grover
Brent Grover’s latest book on the wholesale distribution industry, The Little Black Book of Strategic Planning for Distributors, is published by Modern Distribution Management. This is a concise book covering the critical pieces of creating a strategic plan for a wholesale distribution company including case studies, exhibits and end-of-chapter questions for your management team.