Complete Story
12/03/2023
011. The Road To Leadership Runs Through Sales (afternoon)
Instructor: Todd Cohen, CSP
Level of Complexity: Foundational/Intermediate
1:30 PM - 4:00PM
Some of the greatest leaders have started their careers in sales. Leadership is often viewed through a lens of vision, strategy, and the ability to inspire. Yet, there is an undercurrent that can’t be overlooked. Highly effective and profitable leaders have had the irreplaceable experience of understanding how their company's products and services are sold and the customer experience. Conventional wisdom might challenge this association. “Leadership is about more than selling,” it proclaims. This is undoubtedly true. Having a sales mindset and having sold your company's products play a competitive and differentiating role in shaping a leader’s character, and they are recognized as one of the most powerful crucibles of influence, vision, and mindset!
Learning Objectives:
- How and why sales professionals can make great leaders.
- Why a leadership and sales mindset are the "dynamic duo".
- Why seeing your company through the customers eyes is a competitive differentiator.
Bookstore
From Status Quo to Status GROW®
Todd Cohen
From Status Quo to Status GROW®” is an engaging and action-oriented book by Todd Cohen. It is the fourth installment in the “Everyone’s in Sales” series of business books. This book emphasizes the “everyone’s in sales” mindset through the perspectives of professional and personal leadership. The fact is that everyone is involved in sales, and everyone has the potential to be a leader—it's YOUR choice! While sales training is designed for the sales team, fostering a sales culture is essential for the entire company, ensuring that it remains competitive and profitable.
