Complete Story
10/28/2022
030. Market Judo – The Secret to Success in B2B (morning)
Instructor: Steve Deist
Level of Complexity: Intermediate/Advanced
9:00 AM - 12:00 PM
In this workshop participants will learn how to combine these dynamics with their existing understanding of customers to create compelling value propositions. We’ll connect the dots between these value props and sales, marketing, branding, and strategy. Each concept is covered with specific examples of success from the real world. We’ll cover the fundamentals of marketing: segmentation, targeting, and positioning (STP). We’ll show how to apply these concepts in a practical way, that students will be able to use immediately. Although this methodology is not widely known, it has proven to be highly successful in wholesale distribution.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
