Programs & Services
Selling to Supermarkets
This 60-page training manual is specifically tailored for wholesalers and offers guidelines for selling fresh and hardgoods products to designed to help you increase business opportunities in the supermarket floral business. The handbook is published by WF&FSA and written by Anna Holden, who has over 20 years of floral mass market and wholesale experience. Click here to download and print the handbook.
Marketing Resources
- Marketing Essentials Guide
- Direct2Florist
- Selling to Supermarkets
- Convenience Store Retailing
- Marketing to Independent Grocers
- Marketing to Event Planners
- WF&FSA President's Club
- Top 11 Reasons to Buy from Wholesale Florists
- 10 Reasons Why Suppliers Sell Thru Wholesalers
- WF&FSA Logo for Member Use
- Flower Gallery
Programs & Services
- Floral Distribution Conference
- Management Institute
- WF&FSA Data Exchange Standards
- Floral Care & Handling
- Industry Guidelines & Standards
- WF&FSA Open Talks
- Webinars & Seminars
- Audio Conferences
- Business Improvement Tools
- Value Partners
- Marketing Resources
- Technology Insights
- Industry Links
- Leland T. Kintzele Award

