Marketing Essentials Guide

The Marketing Essentials Guide includes information on best practices, open houses, marketing techniques and more.  Access the Marketing Essentials Guide here.

Marketing Resources

• Marketing Essentials Guide
• Direct2Florist
• Selling to Supermarkets
• Convenience Store Retailing
• Marketing to Independent Grocers
• Marketing to Event Planners
• WF&FSA President's Club
• Top 11 Reasons to Buy from Wholesale Florists
• 10 Reasons Why Suppliers Sell Thru Wholesalers
• WF&FSA Logo for Member Use
• Flower Gallery

Programs & Services

• Floral Distribution Conference
• Management Institute
• WF&FSA Data Exchange Standards
• Floral Care & Handling
• Industry Guidelines & Standards
• WF&FSA Open Talks
• Webinars & Seminars
• Audio Conferences
• Business Improvement Tools
• Value Partners
• Marketing Resources
• Technology Insights
• Industry Links
• Leland T. Kintzele Award

Events