facts and figures
High-oleic soybeans provide new soybean farmers the opportunity to positively impact their profit potential by meeting customer demands and reclaim lost soybean oil market share. Here are a few of the facts and figures:
High-oleic soybeans can enhance the market value of your soybeans without lowering your expectations in the field.
- Seed companies recognize the need for new varieties to perform similarly or better than existing varieties.
- High-oleic varieties will include the trait and disease packages farmers expect from their varieties.
- Seed companies will develop high-oleic soybeans in several maturity groups and with a range of agronomic packages.
- High-oleic varieties will be grown under the Pioneer brand Plenish™ and the Monsanto brand Vistive Gold®.
- The high-oleic trait focuses on an end-use customer or soybeans, providing direct benefits to that customer and opening market opportunities for U.S. soybean farmers.
High-oleic soybeans provide farmers the opportunity to reclaim lost soybean oil market share and to positively impact their profit potential.
- Soybean oil dominated the edible market share until the past decade.
- Since 2000, soybean oil lost 15 percent of the edible oil market share in the U.S., primarily due to increased focus on trans fats.
- High-oleic soy represents a bright future for soybean production that will help farmers keep up with customer demands.
- High-oleic soybean oil holds the potential to recapture 3.8 billion pounds of soybean oil by 2020. That’s the oil from 341 million bushels of soybeans.
- Based on the increased functionality of the oil, high-oleic soybeans open the door for additional industrial uses for soybean oil and set it apart from key competitors.
High-oleic soybeans meet consumer needs and drive demand for U.S. soy.
- U.S. soybean farmers will benefit from planting high-oleic soybeans because the oil from these varieties addresses long-term demand for healthier food.
- High-oleic soybeans offer the first biotech trait with health benefits for consumers.
- High-oleic soybeans provide a healthier, more stable oil for food industry consumers than other competitive oils:
- Eliminates trans fats
- Less saturated fats
- Longer fry life
- Longer shelf life
- Locally-grown

