for farmers
Edible soybean oil has long been a key market for the U.S. soybean farmer. Recently however, several factors have contributed to a loss of soy-oil demand. Trait-enhanced soybean oil gives farmers the ability to reclaim this lost demand and expand the market for the future.
edible-oils market

The edible-oils market is by far the largest customer for soybean oil. Snack foods, salad dressings, baked goods and fried foods all rely on soy oil.
In fact, soybean oil accounts for roughly 65 percent of all vegetable oil consumed in the United States. To meet this demand, soybean farmers deliver nearly 15 billion pounds of soybean oil to the U.S. food industry every year.
trans fat 

In the past few years, trans fats have become nearly synonymous with unhealthy eating in the minds of consumers. As a result, food companies are rushing to reduce or even eliminate these artery-clogging fats. The Food and Drug Administration's decision to require trans-fat labeling has put even more pressure on food companies to re-formulate.
Standard commodity soy oil is no longer enough to meet the needs of this important market. Companies are seeking trans-fat solutions and therefore making the switch to alternative oils such as palm and canola. New trait-enhanced soybean varieties are key to protecting the roughly 15 billion pounds of current soy-oil demand and regaining the demand that has already been lost.
