2012 Leadership & Management Conference

Quest Business and Conference Center

8405 Pulsar Place

Columbus, Ohio 43240

 

2012 Ohio State Fair: July 25 - August 5, 2012

2012 Leadership & Management Conference:  August 5 & 6, 2012

2012 Golf Outing:  August 7, 2012

Click here For secure online registration, REGISTER TODAY!

 
Sunday, August 5, 2012

Printers’ Day At The Fair

Join us for Printers' Day at The Ohio State Fair.  All Ohio printing industry employees (members and non-members of the Association) receive FREE admission to the fair on this day.  Family members get in for $2.00 each.  Visit our booth in the MarketPlace and stop by the Cardinal Picnic shelter for a free lunch between 1:00 pm and 3:00 pm.

 

Kick Off Conference With PIEF Reception/hospitality suite and Casino Night - 6:00 pm to 9:00 pm

6:00 pm to 7:00 pm

Connect with us as we recognize our new and renewing PIEF Scholars.  Hear a panel of industry professionals discuss the future of our industry along with the latest technologies presented at the drupa conference.

7:00 pm to 9:00 pm

Calling all High Rollers! Get ready to put on your poker face and celebrate a night of fun filled games. Games will include Texas Hold'em, Blackjack, Roulette, Craps and Slot Machines.

Refreshments will be served with hors d'oeuvres.

 

Monday, August 6, 2012

Registration begins at 7:00 am.  A continental breakfast and coffee will be available.

Opening Keynote Presentation

The State of Our Industry: Creating Our Own Recovery

Joe Truncale, President & CEO

National Association for Printing Leadership (NAPL)

7:30 am to 9:00 am

Learn more about your Association's newest partner, NAPL.  Joe will explore the outlook for our industry through 2015, cyclical change and structural change or why things aren't going back to the way they were, picking our value proposition carefully, getting capital investment right, building a new labor force for our new industry, lessons learned from the great recession, and creating a "Recovery Manifesto."

Morning General Session

Print In The New Media Mix

Daniel Dejan, North America ETC Print & Creative Manager

Sappi Fine Paper

9:00 am to 10:45 am

Daniel is back to discuss how the print industry can maintain and grow its share by proving its effectiveness as part of the communications mix.  How does print complement social networking and the Internet? How will eReaders and tablets impact publishing and readership? This presentation focus is on generating visibility for the concept of print as a superior communications mix within the creative community and among advertising and marketing decision makes and influencers.

Morning Breakout Sessions

11:00 am to 12:30 pm

Selling In The New Economy

Rick Farrell, President

Tangent Knowledge Systems

This presentation is based on Rick's upcoming book, "Selling Has Nothing To Do With Selling."  Learn how to differentiate yourself from your competition; how to qualify and disqualify opportunities; how to avoid commoditization; how to get the real story about whether your prospect will change, buy and why; and how to transition from being a solution seller to a problem based seller.

Creating Business Oppportunities With Social Media

Will Guthrie, President & CEO

Blue Laser Design

Bring your laptop, iPad or tablet along for this hands-on session.  This session is not geared for beginners, but everyone is welcome.  Look at various ways to use Facebook, LinkedIn and Twitter to help build stronger relationships with customers, partners and suppliers within the printing industry.  Explore unique ways to take advantage of the interactive nature of social media to scout out valuable leads, track your ROI through the use of analytics, monitor and manage the online reputation of your business and various other subjects.  Plus, we'll show you how to make posting and tweeting easier by integrating all social media accounts into one location.

 

Lunch

Politics Unplugged

Lisbeth Lyons, Vice President of Govenment Affairs

Printing Industries of America

12:30 pm to 2:00 pm

Lisbeth will present a raw look at the election dynamics heading into the November 2012 election, including the impact the upcoming election will have on our industry's legislative agenda and tips on how employers can be more involved in the industry's political efforts.  She will also provide an update on the "hot" legislative issues, such as postal reform, health care, the Supreme Court ruling, and updates on where tax reform stands at the time of the conference.

 

Afternoon General Session

In Defense of U.S. Paper and Print

Derek Smith, Owner

Derek Smith & Associates

2:00 pm to 3:30 pm

Based on his book "In Defense of U.S. Paper and Print", Derek will discuss aspects of sustainability that include what has driven the market for sustainability in paper and print? What corporations look for in sustainable supplies and suppliers? What does sustainability in print specially mean and why marketing and the sustainability of your company is so vital.

 

Afternoon Breakout Sessions

3:45 pm to 5:15 pm

Prospecting for New Business

Rick Farrell, President

Tangent Knowledge Systems

Rick brings years of sales work and sales consulation to this presentation to help you find a better and more profitable prospect.  He will discuss what do you say to get customers to share more information about their problems; how do you determine if they are just shopping for a quote and aren't serious about changing; how to set up more appointments on the phone by looking and sounding different; how to learn to use questions to help the customers find their own answers and come to their own solutions without you having to persuade and convience them - everyone loves to buy but hates to be sold.

 

Quick Response Codes & Augmented Reality in Print

Daniel Dejan, North America ETC Print & Creative Manager

Sappi Fine Paper

Daniel will explore using WebCam, Smart Phone an Tablet technology through an intriguing look and discussion at the amazing new emerging field of Augmented Reality (AR) and how print-based AR codes are being used in relation to a variety of businesses, tourism, sales, marketing and retail.

Grand Ceremony

6:00 pm to 9:00 pm

You're invited to join us for a wonderful evening showcasing the best in our industry.  This grand event is the celebration to recognize the Best of Category Winners and ultimately the Best of Show in each division.  The Rising Star and the Judges' Awards will also be presented at this event.  Bring your artistic eye with you as you'll once again have the opportunity to choose this year's Grand Ceremony People's Choice Award.

 

Our special guest for this evening is Laura Lawton-Forsyth, Chairperson of Printing Industries of America, Board of Directors and President, Lawton Printing, Inc.

 

Tuesday, August 7, 2012

Seventh Annual Printing Industries of Ohio • N. Kentucky Golf Tournament

 

Northstar Golf Club, Sunbury, Ohio

8:00am Registraion/Breakfast

9:00am Shotgun Start/Four Person Scramble

 

This full-day tournament brings together printers, paper merchants, suppliers and vendors to enjoy a fun day of golf, contests, prizes, a buffet lunch and awards.  There will be longest drive and longest putt holes and a chance to win a NEW Nissan 370Z in our hole-in-one competition.  This event is the perfect opportunity to meet new business contacts or treat your customers and employees to a great day on the links.

 

Accommodations: 

A block of rooms has been reserved at the Fairfield Inn and Suites, Columbus/Polaris, 9000 Worthington Road, Columbus, Ohio 43082, located adjacent to the Quest Business and Conference Center.  A special rate of $112 per night (plus all applicable taxes) is being offered.  Contact the Fairfield Inn and Suites at (614) 568-0770 by July 15, 2012 to get this rate.  Ask for the Printing Industries of Ohio • N.Kentucky group code of PIOPIOA.

 

Click here For secure online registration, REGISTER TODAY!

 

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