February 9, 2012
11:00AM

How to Stretch Your Advertising Dollar in Four Easy Steps!

The media landscape is changing as we speak, and a dealership has to determine where to best spend their advertising budget, sometimes before they even receive their Dealer Incentive Money. Need some help? Look no further than the OADA Brown Bag Lunch Webinar Series on February 9.

Your advertising budget represents the third largest expense as an automobile dealer. This webinar will show you in four easy steps, how to maximize the efficiency of your advertising to more effectively reach your target consumers with an advertising message. The results can be dramatic!

This program will teach you how to:
  •  Direct your advertising to a specific target audience, allowing you to increase it's relevance to your customer
  •  Discover the media that is common to all your brand's different target audience
  •  Negotiate better advertising rates
  •  Re-direct your ad budget to improve the advertising plan

All attendees will receive a free report that profiles "How your target consumer spends their time with all local Media."

OADA is pleased to bring you David Gettys and Bill Gilbert, co-founders of Communications Target Advertising Group, LLC (CTAG). The speakers have both advertising agency and major electronic media experience over the past 30 years, including executive positions at Warner Amex Communications and Insight Communications. CTAG has just been awarded a United States Patent in 2011 for their Qualitative Target Value Metric (QTV). This Metric will give dealers that use their reports an unbiased look at the specific media that works best for their target consumer. It really works!

There is no charge to attend for OADA members. Non-member dealers will be charged a $50 registration fee, per connection. Register today!

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/188046186