Complete Story
July 12, 2008
National Career Development Association
Board of Directors Meeting
July 12, 2008 - Washington, DC
MINUTES
Present:
President Judy Hoppin, Past President Darrell Luzzo , President-Elect Pat Schwallie-Giddis, Treasurer Roger Lambert, Secretary Linda Kobylarz, Trustee-at-large Rebecca Dedmond, Trustee-at-large Alberto Puertas, Western Trustee Charles Lehman, Southern Trustee Natalie Kauffman, Midwest Trustee Brian Taber, North Atlantic Trustee Carol Dahir, Governing Council Rep Spencer Niles, Executive Director Deneen Pennington.
Meeting called to order at 8:10 AM Eastern (Hoppin)
Welcome (Hoppin)
Roll Call (Kobylarz) Quorum established
Continuation of Agenda from July 11, 2008 Board meeting (Hoppin)
NCDA Orientation Overview (Hoppin, Lambert, Pennington)
- NCDA Orientation packets distributed to Board members.
- Hoppin reviews committee lists and contacts noting that some are still under consideration and might take on a new focus. Role and responsibilities of Board liaison to committee chairs discussed.
- Lambert discusses budget request process and expense report procedures.
- Pennington provides information about headquarters and the services provided to NCDA.
Marketing Committee (Hoppin)
NCDA needs to develop a comprehensive marketing plan that addresses current needs of the Association and future growth and direction.
Hoppin suggests that all Board members participate in the planning and execution of an overall marketing campaign. Asks for volunteers from the Board to work on expanded marketing committee.
Luzzo reports that Pennington looks forward to marketing support from the Board.
Dahir suggested that committee chairs be invited to provide input and marketing ideas.
Lambert, Kobylarz, Kauffman, Dahir, Dedmond, and Schwallie-Giddis volunteered to work on the new Board marketing committee. Lambert will serve as chair.
Action Item: Hoppin to e-mail NCDA committee chairs for their ideas.
Continuation of FY 2008-09 Budget: Plan Presentation (Lambert)
- Lambert reviews budget line items and expresses concern about lower than expected revenues and the need to increase the reserves to 25% of operating budget (reserves are now about 20%).
- Lambert recommends increasing NCDA membership dues.
- Discussion about pros and cons of increasing dues, amount, and procedure for notifying membership.
- Need to seek new revenues sources.
- Provide rationale for dues increase with emphasis on the value and services NCDA provides members.
- Action Item: Hoppin and Pennington to craft dues increase announcement as soon as possible and advise membership of same.
Motion #1
Move to increase NCDA membership dues, effective August 1, 2009, increasing by $10.00 the annual dues of PROFESSIONAL and REGULAR members; and increasing by $2.00 the annual dues of STUDENT and NEW PROFESSIONAL members; and RETIRED members' dues to increase by $5.00.
Moved by: Luzzo
Seconded by: Schwallie-Giddis
Motion passed 11-0
- Budget review discussion continues. Lambert indicates that there are too many unknowns about the financials of the NCDA conference to finalize the
FY 2008-09 budget until the September Board conference call.
- Lambert requests a continuing resolution for the budget.
- Board members present budget requests on behalf of several NCDA committees and activities as follows:
- - Funds for Regional Trustees to support regions and State Divisions, important to have opportunities for State Division Presidents to meet (Lehman). Discussion about how to accomplish goals in most cost effective way.
- - Public Policy Council request for budget increase from $5,000 to $10,000 (Niles on behalf of Russell). Justification: to take action steps to follow-up on Public Policy Seminar recommendations, review public policies concerning career development in the states, and possibility of a publication.
- - National Career Development Month Committee request for a budget increase from $3,000 to $5,000 (Kobylarz on behalf of Beese). Justification: to support Career Development 100 Year Celebration, increase awareness of career development, ramifications for public policy support.
- - Request $3,500 for web magazine editor.
- - Request budget increase from $20,000 to $30,000 for membership drive promotions.
- - Request budget increase from $6,000 to $7,000 for CDQ editor. (Niles)
Hoppin reminds Board members that all budget requests must be accompanied by a written justification that describes 1) resource/service, 2) method of delivery, 3) costs, 4) change or benefit.
Motion #2
Move to approve a continuing resolution to authorize an operating budget for
2008-09 not to exceed the 2007-08 actual expenditures by major line item as an interim budget until such time as a final 2008-09 budget is adopted or specific line items are approved.
Moved by: Lambert
Seconded by: Kobylarz
Motion passed 11-0
Review of Previous Year's Planning (Luzzo)
- Luzzo provided historical perspective of planning with highlights from Russell's Retreat in 2005. Reviewed NCDA Brand Statement, Tag Line, and Mission Statement.
- Review of NCDA Board Semantic Differential Task handout. Strong consensus that NCDA should be addressing the issues of career counseling practice and standards and the issue of public policy and advocacy. Majority also felt that NCDA should be addressing the issue of credentialing. Other issues to consider in planning and allocation of resources include: focus on current members vs. prospective members; quantity of products and services vs. the quality of products and services; focus on U.S. - based vs. international in scope; focus on research vs. application/practice.
Work Groups Planning Activity (Hoppin)
- Hoppin assigned Board members to one of three work groups: International Marketing of NCDA Products and Services, Resources and Services for Practitioners, and Revenue Generating Ideas. Note: Name in parenthesis indicates Board member who will follow-up.
- Revenue Generating Ideas Group - Report Out
- - Explore potential opportunities related to Veterans' issues. (Schwallie-Giddis)
- - DOWD, Second Chance Act, follow-up with John Moore.
- - One-day workshops on hot topics - regional, partner with other organizations. (Lambert)
- - Workforce development - grant writing issues and expertise. (Dahir and Pennington)
- - Jumpstart career development and public policy in U.S., explore collaboration with CCD/PP (Center for Career Development and Public Policy) + CEW (Center for Education and Work, Wisconsin) + NCDA. (Niles)
- Resources and Services for Practitioners Group - Report Out
- - Special interest forums and networks (e.g., college career services, CDF, international, private practice, community college, K-12, corporate, workforce). Review membership demographics for work settings.
- - Have international attendees deliver programs at the NCDA conference that deal with international issues (e.g., permits, employment opportunities, policies/programs in their countries to maximize the potential of the growing immigrant population).
- - Continue to expand resources and member services on the website (e.g., best practices, social networking, tools and resources), potential for product development. LA project. (Dahir and Kauffman)
- - Meet with other associations to get their input on needs/benefits and how NCDA can partner.
- - Grant announcements service. (Lehman)
- - Interest strands at the NCDA conference.
- - Expand professional development offerings (speakers bureau, LA topics, regional road shows, e-learning, hot topic papers, CD delivery. (Kobylarz)
- - Resource paper - how to write a conference program proposal, tips sheets for conference presenters.
11:00 Dahir leaves the meeting.
- International Marketing of NCDA Products and Services Group - Report Out
- - Reactive or proactive approach - how important is this to NCDA, Board must establish the priority.
- - NCDA must be intentional and craft a work plan for international activities and initiatives...implication for work load of headquarters' staff.
- - Consider hiring a high level staff person to handle CDF international business, maybe pay base salary plus commission.
- - Conduct cost/benefit analysis. (Lambert)
- - Develop potential business plan - identify body of work, authority, etc. (Luzzo and Pennington)
11:50 Board moves into Executive Session. Pennington leaves the meeting.
11:55 Resume Board meeting. Pennington returns to the meeting.
Motion #3
Move to approve a 3% increase in the Management Services Contract for CMA in 2008-2009.
Moved by: Luzzo
Seconded by: Schwallie-Giddis
Motion passed 10-0
Motion #4
Move to adjourn the meeting.
Moved by: Niles
Seconded by: Puertas
Motion passed 10-0
Meeting adjourned at 12:00 PM.
Respectfully submitted,
Linda Kobylarz
NCDA Secretary
