Complete Story
 

January 2-4, 2009

 

National Career Development Association

Board of Directors Meeting

January 2-4, 2009 - Nashville, TN

 

MINUTES

  

Present: President Judy Hoppin, Past President Darrell Luzzo, Treasurer Roger Lambert, Secretary Linda Kobylarz, Trustee-at-large Rebecca Dedmond, Trustee-at-large Alberto Puertas, Western Trustee Charles Lehman, Southern Trustee Natalie Kauffman, Midwest Trustee Brian Taber, North Atlantic Trustee Carol Dahir, Governing Council Rep. Spencer Niles, and Executive Director Deneen Pennington.

Absent: President-Elect Pat Schwallie-Giddis.

Meeting called to order at 3:10 PM Eastern (Hoppin)

Welcome (Hoppin)

Roll Call (Kobylarz)                         Quorum established

 

Approval of November 11 Minutes (Kobylarz)

Motion #1

Move to approve the NCDA Board of Directors Meeting minutes for November 11, 2008 as amended.

Moved by: Kobylarz

Seconded by: Kauffman

Motion passed: Yes 9   No 0   Abstain 1

 

Approval of the Agenda (Hoppin)

Motion #2

Move to accept agenda as amended.

Moved by: Kauffman

Seconded by: Lambert

Motion passed 10-0

 

Agenda Amendments

Business and Organizational Development Interest Group

Move Research RFPs to Saturday

Marketing Recommendations

NCDA Board E-Mail Vote Process

 

 Membership Report (Pennington) 

November 08 membership report shows NCDA having 4,322 members.

Membership information informs decisions about NCDA programs, products, and member services.  Membership by Work Setting: 55% postsecondary institutions.

 

 

 

Treasurer and Audit Report (Lambert)

Motion #3

Move to accept the November 30, 2008 Treasurer's report.

Moved by: Lambert

Seconded by: Kobylarz

Motion passed 10-0

Discussion:

Audit report - Pennington received today and will share later.

 

Both revenues and expenses are lower than 2007.

Financially we are not as strong as last year and need to pay close attention to decisions. The Career Assessment book is now available and sales should be good.

Tech contract and web redesign will be on target at $26,000.

NCDA investments (Schwab and Vanguard) have been negatively impacted by overall downturn in the US economy.

CDF revenues are down from 2006 significantly, but on track for 2007.

ACA management expenses are lower because we are not doing publications through ACA.

Pennington will review the Misc. Revenues line item and will recommend a new category if warranted. 

Funds for OWDS conference will be kept separate to get a clearer picture of NCDA receipts.

Need to review ways of reporting conference receipts.

NCDA's major expenses (i.e., conference related) and revenues from conference come at the end of the NCDA fiscal year, so it is difficult to project budget impact of these items.

 

NCDA Executive Board met in December regarding the budget.  Recommended budget cuts will be reviewed and discussed on 1/3. Suggested budget cuts include:

 

Summary: Exec. Board recommended revised budget (attached): Total savings of $76,790.00

Budget Line Item

Reduction

ACA Conference

  1,000

President Travel/Expenses

  5,750

President-Elect

  4,000

Past-President

  2,000

ACA Exec Meeting 6 @ $1400 each

  5,600

Leadership Academy (32 + events at conference)

  9,000

Management Services

17,500

Magazine Printing/Postage

  7,000

Publication Expenses - Counselor Guide

  5,000

Publication Expenses - Monographs

  6,000

Publication Expenses - General Reprints

10,000

Publication Expenses - Royalties

  3,940

1. Reduce Pennington's MSA by $2500 per month starting January 1, 2009 (Marketing Services Position)

2. Hoppin will not attend COPARC - Schwallie-Giddis will represent NCDA

3. Cancel NCDA Executive Board meeting scheduled for ACA

4. Cancel ACA conference event

5. Spring edition of the Magazine web only

6. Reduce number of next year's LA members by half

 

OLD BUSINESS

1.  Research RFPs (Lehman)---defer to 1/3

 

2.  NCCWDP and Update on the Fundable Projects International (Lambert and Luzzo

Lambert gave an overview of the 3rd draft of the Collaboration agreement, still in the development stages.

PENN state research project to identify legislation that has been supportive of career education over the past 40 years, review of the literature...identify gaps in service, etc.

Collaborative will meet again in Feb. Institute for Educational Leadership will also participate.

Consider linkages with departments of economic development.

Lambert reviewed some of the projects that the Collaborative is considering.

 

Luzzo reviewed International Symposium for public policy history and potential plans for working with the International Center for Career Development and Public Policy.

How does NCDA move forward with international public policy? 2011 conference International Center, series of conferences/symposiums leading up to the 2011 conference here in US (Collaborative -  PENN State host 2009, UWI 2010 host,  2011 major conference with the international Center).

What is the right role for NCDA? 2011 we might serve as the entity that makes contacts, identifies resources. We need to know where we fit.

Where is the NCDA focus for next 18 months...revenue generation? International? Etc.

Government Relations Committee blog on the NCDA website for those who want to be involved in public policy.

Further discussion in the breakout session.

 

3.  Conference Agenda and Overview (Hoppin and Lehman)

Hoppin reviewed the agenda and programs for the 2009 NCDA Conference.

Discussed how to maximize time of Board members at the NCDA conference.

Need more time to meet as a Board to do the work of the Association.

Suggestions: more work sessions with the Board, have more or longer conference calls, extend the first day Board meeting (8:00 am - 1:00 pm).

 

NEW BUSINESS

4.  Website Demonstration (Dahir) postponed

 

5.  IAEVG Symposium in 2010 (Schwallie-Giddis)

Report from Schwallie-Giddis to run the IAEVG Symposium on a cost recovery basis similar to a PDI: 1.5 days, registration fee, seek financial support. This should not be a big drain on headquarters staff.

 

Motion #4

Move to co-sponsor with IAEVG (and possibly the Society for Vocational Psychology) the 2010 International Pre-Conference Symposium prior to the 2010 NCDA Global Conference in San Francisco. Revenues and expenses will be shared (50/50) with IAEVG.

Moved by: Luzzo

Seconded by: Dahir

Motion passed: Yes 9   No 0   Abstain 1

Discussion:

Run like a PDI and if not enough registration will not hold the Symposium.

Are Board members' registrations complimentary?  Cost to NCDA of about $6,000 if all Board members attend.

Table further discussion to a later Board meeting.

 

6.  Product Line for K-12 Career Guidance Professionals (Dahir)

Dahir reported that the K-12 counselors will be surveyed late January with information expected back in March.

Additional discussion of ways to generate income for NCDA and develop products for

K-12 and adult career practitioners for summer delivery:

  • Rev Up Your Resume - libraries, One-Stops
  • Market conference video, Conference DVD's for counselor educators
  • Market CDF in new ways
  • Sell "leadership" skill development, repackage LDI components as product
  • Counselors Guide to Career Assessment book state workshops, assessment workshop, must buy the book and cost/profit sharing at state level
  • Pre-convention Counselors Guide workshops at other conferences
  • Cross marketing
  • Training sessions for state labor departments, employment programs, new administration to deal with getting unemployed back to work
  • Webinar
  • CDF theory and diversity modules as stand alone products...Niles volunteered to do the introduction for the theory DVD
  • Sell PPT CD's for the conference  
  • Explore old AVA business partnership idea
  • Green Industries....employment and training, business and industry workshops that involve local companies

Further discussion on 1/3 

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  

7.  Fellows Recommendation (Luzzo)

Motion #5

Move to accept David Blustein and Paul Hartung as recipients of the NCDA Fellow designation.

Moved by: Luzzo

Seconded by: Niles

Motion passed: Yes 10   No 0   Abstain 0

Discussion:

Merits and career development contributions of Blustein and Hartung discussed.

 

8.  Policy Statement Updates (Pennington)

Pennington reviewed NCDA's Non-Discrimination Policy.

Motion #6

Move to accept the NCDA Non-Discrimination Policy as written as of January 2008.

Moved by: Niles

Seconded by: Lambert

Motion passed: Yes 10   No 0   Abstain 0

Discussion: None

NCDA's Non-Discrimination Policy

NCDA opposes discrimination against any individual based on age, culture, disability, ethnicity, race, religion/spirituality, creed, gender, gender identity and expression, sexual orientation, marital/partnership status, language preference, socioeconomic status, any other characteristics not specifically relevant to job performance. 

(January 2009)

 

Pennington reviewed NCDA's Conflict of Interest Policy.

Motion #7

Move to accept the NCDA Conflict of Interest Policy (January 2007) without change.

Moved by: Lehman

Seconded by: Dedmond

Motion passed: Yes 10   No 0   Abstain 0

Discussion: None

 

NCDA's Conflict of Interest Policy

The NCDA Leadership Team, including Board Members and Headquarters Staff, must avoid a conflict of interest with respect to their fiduciary responsibility and their role as a leader of the association. 

  • When the Leadership Team is deciding upon an issue about which a member has an unavoidable conflict of interest, that member shall absent him or herself from the vote.  The member may absent him/herself from the deliberation when appropriate.

 

  • The Leadership Team members will disclose any personal or business involvement with other organizations, with vendors, or any other entities that might pose a conflict.

(January 2009)

 

Meeting recessed at 6:05 PM will reconvene at 8:00 AM on January 3, 2009.

 

 

 

NCDA Board of Directors Meeting reconvened on January 3, 2009.

Present: President Judy Hoppin, Past President Darrell Luzzo, Treasurer Roger Lambert, Secretary Linda Kobylarz, Trustee-at-large Rebecca Dedmond, Trustee-at-large Alberto Puertas, Western Trustee Charles Lehman, Southern Trustee Natalie Kauffman, Midwest Trustee Brian Taber, North Atlantic Trustee Carol Dahir, Governing Council Rep. Spencer Niles, and Executive Director Deneen Pennington.

Absent: President-Elect Pat Schwallie-Giddis,

Meeting called to order at 8:00 AM Eastern (Hoppin)

Roll Call (Kobylarz)                         Quorum established

 

Breakout sessions for Executive Committee and Trustees.

 

 

Trustees Report Out from Breakout Session

Leadership Academy (LA) Proposal

Lehman presented views of the Trustees regarding LA-IV

  • Trustees feel strongly there is a commitment on NCDA part to proceed with LA-IV
  • Suggested that NCDA select the top 4 applicants and offer a slot to the person who was selected for LA-III who was unable to participate
  • Trustee would be partnered with an LA 08 participant and serve as a mentor

 

Luzzo reported Executive Committee's recommendations for LA-IV

  • Gave history of leadership academy (LA-I - LA-III   50 graduates)
  • Need to refine the LA process (Executive Committee suggests an LA moratorium and that an ad hoc committee study the LA process and recommend changes)

        - Focus on less experienced, developing leaders

        - Select one LA applicant from each region and have Region Trustee mentor

        - Defer start of a new LA to July 2010 (those who have already applied will be in the                         pool...no new applicants for the new process - make selections in late fall of 2009

        - Every other year process

 

All agree that the whole LA process needs to be revamped

 

Motion #8

Move that NCDA create an ad hoc committee of NCDA Board members to evaluate and submit a revised plan by March 2009 for the NCDA Leadership Academy program.

Moved by: Luzzo

Seconded by: Kobylarz

Motion passed: Yes 10   No 0   Abstain 0

Discussion:

What other tools do we have to develop state leaders?

Review what applicants have done at the state level, how long they have been members of NCDA

Consider balancing representation from different work settings

Committee membership: Kauffman, Taber, Lehman, Thelen, and Luzzo

 

Motion #9

Move that NCDA accept the top four rated applicants and one possible carryover from the

LA-III for the LA-IV class.

Moved by: Lehman

Seconded by: Puertas

Motion passed: Yes 10   No 0   Abstain 0

Discussion:

Taber will be chair of LA-IV

Many applicants proposal were weak and only four applicants are being recommended by the Trustees

 

Leadership Training at the Conference - July 1 (Lehman)  

8:30 - 9:00   Parliamentary - Kauffman

9:00 - 9:15  Board - Pennington

9:15 - 9:45  2 LA presentations - Kauffman

9:45 - 10:15  5 states/5 minute presentations best practices - Lehman

10:15 - 10:30  Regional breakout -  All  (Board members meet state leaders)

 

State Leader Development - Lehman

  Training best practice

  Handout on the web

  Before conference

 

State grid of best practices for NCDA website's members only section, research  (Lehman)

  State Conferences/Professional Development

  Newsletter

  Website

  Membership

  Leadership Succession

  Revenues

 

Report Out from Executive Committee Meeting - Budget (Hoppin and Lambert)

Executive Committee proposed $67,500 in reductions in projected 2008-2009 revenues as follows:

  • Advertising $10,000
  • Interest $7,500
  • Non-Member subscriptions $10,000
  • NCDA Conference $40,000

 

Proposed reduction in projected 2008-2009 expenditures.  Total savings of $74,290

Budget Line Item

Reduction

ACA Conference

  1,000

President Travel/Expenses

  5,750

President-Elect

  4,000

Past-President

  2,000

ACA Exec Meeting 6 @ $1400 each

  5,600

Leadership Academy (32 + events at conference)

  6,500

Management Services

17,500

Magazine Printing/Postage

  7,000

Publication Expenses - Counselor Guide

  5,000

Publication Expenses - Monographs

  6,000

Publication Expenses - General Reprints

10,000

Publication Expenses - Royalties

  3,940

 

 

Motion #10

Move that the NCDA 2008-2009 operating budget be amended as presented to reduce expenditures by $74,290 and decrease projected income by $67,500.

Moved by: Lambert

Seconded by: Niles

Motion passed: Yes 10   No 0   Abstain 0

Discussion:

Do we need to increase the dues more than we proposed?

With current increase NCDA will net about $35,000 - $40,000 over next 12 - 18 months

Any additional dues increase would not be feasible until Aug. 1, 2010

Pennington will send revised 2008-2009 budget to Board.

 

Report Out from Executive Committee Meeting - Conference Marketing (Hoppin)

  • 30,000 brochures
  • Outreach to "prospects" in the St. Louis area and adjoining states; State Divisions; MHG mailing list for schools (March and May) - St. Louis public school system special discount; community based organizations
  • Outreach to: labor departments; workforce, and one-stops; counselor educators
  • 12,000 good addresses in our system (includes all CDF)
  • Mailing lists: CCE certified CDF's, WI conference, collaborating organizations
  • Handout brochures at ACA "career" presentations and State Division conferences
  • Include titles of NCDA books in conference brochure
  • Mark Pope and Committee for State Support very active in MO

Pennington will bring the NCDA conference brochures to ACA for NCDA presenters to distribute at their workshops

 

Report Out from Executive Committee Meeting - NCDA/CCE/NBCC-I Collaboration

CDF International Curriculum (Hoppin)

Hoppin reported on status of negotiations and conversations with CCE regarding marketing CDF jointly to international markets (e.g., training role for NCDA, certification CCE, curriculum development CCE) - Dec. 8 meeting canceled (CCE scheduling problem)

Suggest: Initiator of contract gets 60% other 40%

Expecting an MoU from CCE - Hoppin will follow-up

 

Report Out from Executive Committee Meeting - JCDA (Hoppin)

JCDA wants a curriculum for career advisors supervisor training

NCDA proposed a contract to JCDA and they countered requesting all rights to Asia

Because of the language issue, JCDA wants to do the training

NCDA proposed JCDA has rights to Japan and NCDA provide training for local trainers

Questions about other pending/potential international opportunities - what has been NCDA's return on investment?

 

Egyptian contract for CDF e-leaning project completed December 2008

Pennington will send Board update on NCDA international collaborations.

 

Motion #11

Move that NCDA transfer $85,000 from non-restricted reserve accounts to the NCDA checking account to cover operating expenses in the short term. The funds are to be returned to the reserve accounts as soon as income exceeds the cash flow needs.

Moved by: Lambert

Seconded by: Luzzo

Motion passed: Yes 10   No 0   Abstain 0

Discussion:

Pennington reviewed the expenses due.

We will replace money in reserve as soon as possible.

 

Motion #12

Move that NCDA set up a separate checking account to handle Federal projects income and expenses as of January 1, 2009 pending consultation with audit firm. Moved by: Lambert

Seconded by: Luzzo

Motion passed: Yes 10   No 0   Abstain 0

Discussion:

Lambert presented rationale and the benefit of setting up a separate checking account. It will be easier to track NCDA's actual revenues and cash flow.

 

NCDA Board E-Mail Vote Process (Kobylarz)

Revised NCDA Board E-Mail Vote Process (Proposed)

The NCDA Board of Directors may make official votes by e-mail in accord with the following process to be administered by the NCDA Secretary.

1. When it becomes clear that all of the agenda items will not be covered in a Board meeting, the President indicates what items will be handled in an e-mail vote format. The President then asks for a motion/second for each item (as appropriate). The item is tabled for discussion and vote via e-mail. The Secretary sends out the call for the e-mail vote.

2. If NCDA business occurs between Board meetings that requires action, the Board will be sent necessary background information. The President will secure a motion and second to begin the e-mail vote and discussion process.

3. A quorum of Board members must confirm receipt, by e-mail, of the information as stated in #2.

4.  If there is more than one item to be discussed and/or voted on, the Secretary will send the general call for an e-mail vote and then send a separate e-mail for each item with the Subject line clearly stating the topic.

5. During the 10 business days following the establishment of a quorum, Board members will discuss the motion. At the end of the discussion period, the President calls for the vote and sets a date by which all votes must be cast. If necessary, the President may extend the discussion period.

6. Board members cast their vote (yes, no, abstain, recuse) on or before the set date. Votes will be broadcast to the entire Board.

7. The Secretary will tabulate the votes and will broadcast the results to the Board within 24 hours of the vote deadline.

8. Board members will confirm receipt of the results by e-mail.

9. The Secretary will record the motion, discussion, and vote in written form and will transmit the information to the Board and to NCDA Headquarters for storage in the NCDA Archives.

Motion #13

Move to approve the revised NCDA Board E-mail vote process to include "Reply All" where applicable.

Moved by: Kauffman

Seconded by: Puertas

Motion passed: Yes 10   No 0   Abstain 0

Discussion:

Explore ways to use Google Document to keep running record of the discussion, history of the discussion (Pennington to follow-up)

Add "Reply All" as appropriate

 

Hoyt and Holland Tribute/Memorial Fund (Lambert)

Discussion

Lambert, Luzzo, Schwallie-Giddis, and Puertas expressed interest in being on a committee to explore possibilities for a tribute

Lambert has discussed ideas with several career development professionals who knew Hoyt and/or Holland personally and he will follow-up with Roger Hoyt to discuss further.

Questions:

How might the Fund for the Advancement of Career Development fit in?

What is the criteria for whom NCDA will recognize and what do we do ...ongoing?

What is our policy?

Table until January 4 for more discussion...committee will make recommendations

 

Research RFPs (Lehman)

Dedmond recused self (submitted a letter of intent) and leaves the meeting

Lehman gave overview of the seven letters of intent for research projects NCDA received

Two finalists will be asked to move to full proposal phase - recommended by the screening committee (Lehman, Niles, Taber, and Luzzo)

This is not a commitment to fund the proposal, but to submit a full proposal

Board will have opportunity to review the fully developed proposals and express opinions

 

Motion #14

Move that the Board request research proposals from the two letters of intent groups recommended by the RFP Research Committee.

Moved by: Lehman

Seconded by: Niles

Motion passed: Yes 9   No 0   Abstain 0  Recuse 1

Discussion:

Charles will send notification letters to all applicants.

 

CDF National Award (Dedmond) - Defer to January 4                       

 

NCDA Co-Sponsorship of GCDF Courses (Dahir and Dedmond) - Defer to January 4

 

Three Breakout Groups

Hoppin gave charge to each group for discussion...report out on ideas, recommendations, action steps, and assignments

  • International Collaborations (Pennington)
  • Public Policy (Luzzo)
  • Revenue Generating Ideas/Practitioner Focused Marketing (Dahir)

 

Report Out from Breakout Groups - International Collaborations (Luzzo/Pennington)

NCDA has templates, that have been legally reviewed, for various types of agreements

                - CDF curriculum licensing agreement (e.g., China, S. Korea, S. Africa, India)

                - International training (e.g., Egypt)

                - RFPs for CDF master trainers and instructors to conduct international training

                - International Affiliate Application (e.g., Japan)

Other Opportunities

                - Continuing education training

                - Book translations (e.g., S. Korea and Japan)

                - Journal/Article translations (e.g., JCDA)

Issues/Concerns

                - Board vs. rank and file member interests (might be a disconnect)

                - Proactive (going after contracts) vs. reactive (wait for countries to contact us)

                - Are we taking from domestic to support international?

                -  Capacity issues...time and expertise (capacity building models: NBCC International,

                    contractual arrangement with consultant, NCDA staff...costs?)

Recommendation: NCDA develop a 3-5 year vision and plan for international activities

                - Board will review the plan at July 2009 Board meeting

                - NCDA will not take on any totally new projects until after July Board meeting

 

Discussion:

                - What will we know in 6 months about potential business/market?

                - What is the competition?

                - Is there a market? 

                - Cross cultural issues

                - Does NCDA have a mission to spread career development internationally?

                - What happens to NCDA's status in the international community if we no longer engage              in international CDF projects?

                - Need for careful analysis of inquiries and assessment of legitimacy of potential clients

                - Maybe raise the cost of working with NCDA (e.g., $50,000 - $100,000 retainer)

                - Different products have different levels of risk (e.g., affiliates, translations, CDF)

                - Get input from International Affairs Committee, LA-III project, Jim Sampson, Barbara                                   Suddarth, Mike Shahnasarian, Ellen Weaver-Paquette, LifeWork Center, and other                                resources regarding doing business with other countries

 

Action Items

                - MoU for proposed collaboration with CCE/NBCC-I for Global CDF opportunities                              outside of US... March deadline (Hoppin/Pennington)

                - "International" articles in Career Developments and Career Convergence (Puertas                        and Dahir to follow-up with editors)

                - Hoppin appoints International Collaborations ad hoc committee to further explore                      and report to the Board by July....Puertas (chair), Niles, Kobylarz, and Lambert.

                - International Collaborations committee to develop a business plan (market analysis,                                  products, pricing, staffing, costs, marketing, etc.) for Board review at July meeting

                - Pennington will develop summary document regarding NCDA's international                                                  collaborations

 

Report Out from Breakout Groups - Public Policy (Luzzo)  Defer to January 4

 

Report Out from Breakout Groups - Revenue Generating Ideas/Practitioner Focused Marketing (Dahir) Defer to January 4

 

Nominations and Elections (Luzzo)

Luzzo reviewed the current nominations and elections process as outlined in the NCDA bylaws and suggested that the bylaws need to be clarified and the process further defined.

Luzzo recommended the following nomination process:

                1. Canvas the Board

                2. Canvas the state presidents

                3. Committee narrows the field to three candidates

                                a. Call the nominee to determine interest

                                b. Nominee submits resume, letter from the employer

                                c. Interview nominee by phone (on call are President, President-elect, and Past-                                               President, the incumbent, and 2 nominations committee members)

                                    No phone interview for incumbent who wants to run again

                                d. Phone conference of Board to approve the final nominees

Discussion:

- NCDA already has several self-nominated candidates for open positions

- By March 1 the call for nominations must go out via an official NCDA vehicle

- Suggestion - broadcast the names of final 3 nominations to NCDA members by June 1 so that if

   someone wants to be nominated from the floor he/she will have resume ready

 - Define the format for candidate's resume

 - Do more at the conference to provide opportunities to meet the candidates, get out more

   information about candidates

 - Luzzo will suggest bylaws changes for nominations and elections process (March Board

   conference call)

 

Meeting recessed at 5:10 PM to reconvene at 8:00 AM on January 4     

 

 

NCDA Board of Directors Meeting reconvened on January 4, 2009.

Present: President Judy Hoppin, Past President Darrell Luzzo, Treasurer Roger Lambert, Secretary Linda Kobylarz, Trustee-at-large Rebecca Dedmond, Trustee-at-large Alberto Puertas, Western Trustee Charles Lehman, Southern Trustee Natalie Kauffman, Midwest Trustee Brian Taber, North Atlantic Trustee Carol Dahir, Governing Council Rep. Spencer Niles, and Executive Director Deneen Pennington.

Absent: President-Elect Pat Schwallie-Giddis,

Meeting called to order at 8:00 AM Eastern (Hoppin)

Roll Call (Kobylarz)                         Quorum established

                                                                                                   

Report Out from Breakout Groups - Public Policy (Luzzo) 

NCDA public policy involvement: NCDA Government Relations Committee, Research Committee, and Public Policy Career Development Commission; NCCWDP; and ICCDPP

 

 ICCDPP (The Center) John McCarthy, Tony Watts, etc.

                - International Center for Career Development Public Policy...independent entity that                                  offers advising to other groups

                - NCDA pays $1500/year to be a member and gain access to advisement

 

NCCWDP (Collaborative)

                - CEW - Scott Solberg

                - PENN State - Skip Niles

                - NCDA - Roger Lambert

                - Institute Educational Leadership (IEL) - Joan Wills

                - Goal is to get funding for public policy initiatives and legislation

                - Any of the members of the Collaborative can seek funding independently

 

Action Items

                - Ensure that any legislative information gets blasted to all NCDA members

                - Appoint someone for 3-year term to represent NCDA on the Collaborative - suggest                   Roger Lambert

                - Follow-up on Legislative Award - potential candidates

                - Luzzo will host a conference call with NCDA Government Relations Committee,                             Research Committee, and Public Policy Career Development Commission to update                          on public policy activities...others can "attend" as well     

                - Luzzo will check out how ACTE, ASCA, ACA do their Legislative Policy Institutes

                - Schwallie-Giddis requests NCDA Government Relations Committee prepare plan to                   introduce NCDA to the new administration - present plan at March Board meeting

                - NCDA website demo (Government Relations site) at March Board conference call,                       invite Martha Russell to participate (use WEB.EX/Go to Mtg)

                - Article in Fall Career Developments summarizing previous year's work of committees                                  and upcoming year's plan (Government Relations Committee chair and Public Policy                             Commission chair, and Martha Russell)

                - Final report on 2008 International Symposium (Niles/Russell)

                - Post on the website NCDA's public policy platform

 

Report Out from Breakout Groups - Revenue Generating Ideas/Practitioner Focused Marketing (Dahir)

Marketing Spring 09

 - Cross market NCDA products and services (ASCA, ACTE, NAWDP)...barter ads, etc.

 - Marketing collaboratives...CDA's to get them to post stuff on state websites

 - Conference strands for promotion...Hoppin will organize

 - CDF alerts

 - Presidential oversight - Hoppin visit HDQ to do the cross marketing for our mats., job aid

 - Web/CD Mag  (goal $3000 - 5000 annually goal)

     Advertising Plan 2009 - 2010

                Grad liaisons - poster sessions, grad interest network

                Product development

                PSA's...what is the message?

                Links to NCDA

                Targeted organizations interested in hot topics

 - Pennington explains the lack of results of advertising campaigns because no ROI for the advertisers ...advertise 1-2 times and when no sales they discontinue ad

 - Web advertising has a longer reach and more appeal to advertisers (NCDA website gets lots of general public hits)

 - Try organizations with high demand occupations...tried some but limited success

 - Maybe get a retired career counselor to work on commission basis to get advertisers

 - Counselors Guide ad template

- Local newspaper run a monthly column of career counseling issues

 - Assess need and then develop the publication, discussion about the vision of the publications committee, practitioner vs. technical/theory...need to further discuss our publication product line

- Explore development of online products

 

Product Development

Immediate Action Items

 - Complete the development of the Theory DVD.  Add introduction, edit, package, reproduce, market. (Niles will do the introduction)

 

        - Review video from 2008 conference to intro, package, market, sales

        - Assessment PDI(s) at Conference (Lambert/Pennington to coordinate)

                        Roger Ganzerow will do the PDI and train the trainer

                        Train the trainer workshop at the NCDA conference...

                        Several marketing/training designs

                        Conference Registration brochure...attend the PDI and then a 2-hour workshop for                                       trainers

        - Develop niche market assessment workshops such as with Labor Dept.            

        - Assessment workshop roadshow for 2009-2010

        - Offer assessment workshop to other organizations

        - Develop market potential/niche for iterations of assessment workshop

                       

2009-2010

 - Develop needs based professional development workshops: regional, state,

 - Symposium: Business, Industry, Labor, Education                       

 - Education and training; green careers; post secondary training.           

 - Consider Development of a Business Advisory Council

 - Products for school based personnel: counselors and career guidance professionals

(results of NCDA/ASCA survey)

 - CDF Modules   for CEU credit

 - Diversification of CDF Curriculum for niche audiences.

 - Members only resources on the web site. Others - download for fee

 - State Best practices; best practices and resources by area of interest

Motion #15

Move that NCDA undertake the presented activities to recognize ken Hoyt and John Holland.

Moved by: Lambert

Seconded by: Kauffman

Motion passed: Yes 10   No 0   Abstain 0 

Discussion/Action Items:

                - Article in Career Development Magazine (Niles will follow-up with Jack Raymond and                  Bob Reardon)

                - CDQ...feature issue in discussion (Niles will follow-up)

                - Ken Hoyt Career Education Practitioner of the Year Award - plaque and financial                            award (Lambert will follow-up regarding contributions)

                - 5 minute presentations at conference about Hoyt (Mark Pope) and Holland (Bob                           Reardon)...(Lambert will follow-up)

 

CDF Award (Dedmond)

Motion #16

Move that NCDA create an annual award to recognize outstanding CDF practitioners.

Moved by: Dedmond

Seconded by: Niles

Motion passed: Yes 10   No 0   Abstain 0 

Discussion/Action Items:

- CDF committee will set the criteria (Dedmond and Dahir to follow-up)

NCDA Co-Sponsorship of CDF Courses (Dahir and Dedmond)

                - Some colleges have GCDF certificate

                - NCDA co-sponsorship...NCDA would have to approve the certificate program at              the university/college

                - University would add a fee to student registration in order to pay NCDA some                                  money so that NCDA would give an additional certificate to the students

                                a. advanced career development certificate of study graduate program                                                   (12 credits)

                                b. CCE ...GCDF certification

                                c. NCDA certificate of completion

                                d. transcript credit from the university/college

                                e. CEU...

                - Don't market under CDF name

                - Potential for a bigger program (i.e., NCDA advanced credential)

 

Table for further discussion and a formal proposal regarding co-sponsorship for NCDA approval

 

Motion #16

Move that NCDA explore the development of an NCDA endorsement of post-baccalaureate CDF type credential courses.

Moved by: Niles

Seconded by: Luzzo

Motion passed: Yes 10   No 0   Abstain 0 

Discussion/Action Items

- Taber, Dedmond, Dahir, and Niles will further discuss and report recommendations

   to Board at March meeting.

 

Business and Industry Special Interest Group (Kauffman)

- Some members of LA-I, LA-II, and LA-III informally created this group

- Word is getting out that NCDA has this group....perception that it's an NCDA group

- How is group using the NCDA name?

 - Do we want SIGs again...forums?

- Let group continue to meet informally, but caution not to use the NCDA name, logo, etc. (Kauffman, Hoppin)

 

NCDA Career Course Syllabi Clearinghouse

                - Niles is collecting syllabi for career courses and is willing to share with others.     

                - Post notice on the website (Pennington to follow-up)

 

Directory of Colleges and Universities that offer School Counseling Programs

                - Rich Feller suggested that there is a need for a Directory of Colleges and Universities that offer School Counseling Programs...

                 - Check to see if ASCA has it already (Dahir)

 

NCDA Board meeting (conference call) on March 5   12:00 PM - 2:00 PM Eastern

 

Motion #17

Move to adjourn the NCDA Board meeting.

Moved by: Kauffman

Seconded by: Puertas

Motion passed: Yes 10   No 0   Abstain 0 

 

Meeting adjourned at 12:10 PM Eastern

 

Respectfully submitted,

Linda Kobylarz

NCDA Secretary