Details
 

September 27-28, 2010

Sales & Marketing Optimization Seminar

Doubletree Hotel O'Hare-Rosemont, Rosemont, IL

HARDI is introducing the pre-eminent SALES & MARKETING OPTIMIZATION SEMINAR for the HVACR INDUSTRY, conducted in collaboration with the Texas A&M School of Industrial Distribution.

Click Here to Register! 


Monday/Tuesday - Septemer 27-28, 2010
at the Doubletree Hotel, Rosemont, Il (near O'Hare Airport)
5460 North River Road
Rosemont, IL 60018

Schedule:
   Monday, September 27
   8:30 AM to 5:00 PM
   Breakfast/Lunch included

   Tuesday, September 28
   8:30 AM to 1:00 PM
   Breakfast included

Register Early!  Seating is limited to 30 only and is open only to HARDI members.

$950 per person on a first-come;first-served basis.  Multiples from one company will be limited to no more than four.

 Benefits you will receive:

  • A proven and structured approach to assess your company sales & marketing strengths
  • Methods to increase sales force effectiveness
  • Business Development techniques you may never have considered
  • A clear understanding of the importance of market segmentation
  • Best practice implementation tips 
  • Keys to sustained improvement
  • Long-term competitive advantage

 Who should attend?

  • Distributor Company Executives, Owners, Company Strategists
  • Sales Managers
  • Marketing Managers

 

This one and one-half day seminar, specific to the HVACR industry, is a first time offering for HARDI members only.  The program is a result of the recent 10-month long research consortium conducted by the Texas A&M's School of Industrial Distribution with HARDI member firms and private distribution companies from other fields.  The September 27-28 program is being provided for the HVACR industry and will have examples you can relate to.

The HARDI seminar will be conducted by Dr. Barry Lawrence, Director of the Industrial Distribution Program at Texas A&M and members of the research team. You will hear about the best practices identified in twenty-one unique business processes related to the sales functions.  You will learn not only how to quantify results in your own company but how to understand the impact of any gaps on shareholder value.  Bottom line, you will find ways your company can prioritize and improve performance benchmarking against the best in the industry.

This seminar is a true value proposition that is not to be missed.  Register early!

Call for Hotel availability:  1.800.222.TREE (Identify with HARDI when calling)


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