During this session you will learn how to:

• Improve your ability to cross market aesthetic services and grow that portion of your practice without relying solely on deals and discounts
• Protect the pricing power of your aesthetic practice by balancing against the cuts in insurance and Medicare reimbursement
• Use controlled discounting without tarnishing your brand
• Create articulate financial policies

Join Karen Zupoko on TUESDAY, APRIL 17, 2012 at 3:00pm EST. 

For secure online registration, REGISTER TODAY!

Ms. Zupko is an internationally sought-after speaker, author and practice management consultant. For over 30 years, she has been advising and educating aesthetically oriented physicians on management and marketing issues, including personnel, billing, technology, and coding expansion. She has worked with dermatology practices for decades - advising practices as they made the shift from the medical model with solely insurance based compensation to elective services paid by patients for cosmetic treatments. She participated in dozens of workshops nationally when Rogaine was introduced. Ms. Zupko and her team are featured regularly at workshops and events held by dermatology practices, ASPS, AAFPRS, and the Plastic Surgery Administrators Association.